Logo system, mascot, letterhead, e-mail — built for the places a Swiss or German Praxis actually communicates: physician letters, insurer envelopes, school mail, and the waiting room.
The pearl orb: a nacre sphere built from the four accent tones. The wordmark sits in Young Serif — warm, rounded, unhurried. Clearspace equals the orb's diameter on all sides.
A hermit crab is the most occupational-therapy animal there is: it carries its own home, does heavy work daily, and grows by managing the hardest thing in a child's day — the transition from one shell to the next. Perli's shell is the brand's pearl orb; the story writes itself in the therapy room.
DIN 5008-conscious: fold marks, address positioned for the market's window envelope, footer with the IDs a payer looks for. The orb is the only color moment — the letter itself stays document-serious.
Rule: one pearl gradient line at top, Georgia for body (universal fallback), no images except the signature orb — arrives clean in every Praxis inbox, prints acceptably.
|
R. Halmi · {{ lh.credential }} Praxis für Ergotherapie · {{ lh.addr2Short }} {{ lh.phone }} · hallo@ergomania.ch {{ lh.footId }} · {{ lh.confidential }} |